If you’re feeling bored of the typical western brunches around Hong Kong, look no further than Jinjuu’s modern-Korean weekend brunch to liven things up. With a large semi-buffet of delicious Korean treats like kimbap and their to-die-for Korean Fried Chicken, there’s something for Korean food-lovers as well as those who are looking for more Western-infused dishes. Enjoy the semi-buffet only, or, if you’re feeling quite ravenous and thirsty, you can opt to add on a main course and a dessert platter, and/or Jinjuu’s free-flow package (you’ll be in LKF, after all..). Jinjuu offers a good value brunch with an inviting and open atmosphere, and a good variety of modern-Korean fare.
Vibe At Jinjuu
Jinjuu’s large open space and rustic modern warehouse vibe had us captivated the moment we stepped inside. Quite unique to Hong Kong, the atmosphere in Jinjuu will transport you far away from the depths of LKF. The contrast of bright decor dispersed throughout with the cool unrefined colors of the furniture worked really well together. Though the decor is on point, we felt that the service was sub par and could use some work to take diners overall experience from good to great.
With soju as a staple ingredient in the majority of drinks found on the cocktail menu, we recommend trying some classic cocktails with a Korean twist. Not only did the cocktails at Jinjuu taste good, but they were presented in an appealing manner. The Interview (HK$140) made with Buffalo Trace bourbon, Sac Sac orange, black smoke liqueur, citrus, and boricha tea is perfect for those who love a strong cocktail. I tried the Lady Pucca (HK$130) made with Aperol, Sipsmith Sloe gin, lemon juice, egg white, and aromatic bitters; a great choice for those who like a sweet cocktail that’s almost too cute to drink. I would also recommend the K-Pop Pornstar and the Lychee Lover for those who like a sugary cocktail, or the White Rice Negroni for those who like a strong, straight drink.
There was a wide range of items at Jinjuu’s buffet; of particular note was the build your own bibimbap station where you are given a piping hot bowl (literally burning hot, so watch those hands!) of rice and you’re free to put whatever ingredients you’d like on top. They also serve up Schragels bagels with Korean-flavoured cream cheese. The bagels were a bit dry and tough, though I am a toasted bagel kinda gal so I might be a bit biased. The kimbap and Korean fried chicken were also noteworthy (the KFC might just be some of the best I’ve had in HK).
Be sure to pace yourself at the buffet, so you have room leftover for a main (and dessert!). We first tried the Kalbi jjim USDA Short Ribs, which we were initially disappointed about in terms of the size, however, they were incredibly tender and full of flavour. We also tried the Iberico Pork Kimchi Fried Rice, which had a spicy kick to it, and looked and tasted great (no thanks to the beautifully poached egg). Other mains included Iberico Bossam Pork Belly, Jap Chae, and Grilled Scottish Salmon.
To finish off brunch we had a selection of Jinjuu’s popular desserts (included when you opt for the buffet + main). I’m actually not entirely sure what each dessert was, but the creme brulee-looking one was some type of lemon cream, the shot glasses were filled with a combination of strawberry, cream, and meringue, chocolate hazelnut brownies, and strawberry and chocolate sorbet. The presentation of this selection of desserts was spot on (more so if you’re with a large group, as they’ll bring out a huge ice box and a few extra treats), though I’m not the biggest fan of lemon-flavoured desserts, so it would have been nice to be able to choose which items we wanted in the dessert platter.
Jinjuu adds a bit of flare to Hong Kong’s brunch options with its modern-Korean fare and funky warehouse-esque interior; a perfect match for an intimate brunch or for a large group. While the food, drinks, and decor are all great, the one thing Jinjuu does need to work on is their service. Aside from this, and given its incredibly convenient Central location, there’s no excuse to not give Jinjuu’s brunch a try.
Semi-Buffet Only: HK$250/adult, HK$200/child (age 4-12)
Semi-Buffet with Main Course & Dessert: HK$400
Free-flow Louis Roederer Brut NV, house wine, and select cocktails: HK$200
G/F, 32 D’Aguilar Street
Tel: 3755 4868